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I'm so happy you're here

Welcome to blue dragonfly Marketing Strategies Ltd

If you are a marketing leader, if you work for a credit union or if you are a business owner, this could be the start of a great relationship.

blue dragonfly

blue dragonfly is a business marketing consulting practice that exists to lighten the load of marketing leaders. Having been a leader in marketing, I appreciate the complexities of the job and the many demands that come with it.

With blue dragonfly, you are getting a deeply experienced, strategic, and accomplished chartered marketer that can help to meet your business goals effectively and efficiently.

Let's meet and get started on a great relationship.

Contact blue dragonfly today.

Book a 20 minute meeting now.

Lyanne Campbell, founder and consultant of blue dragonfly Marketing Strategies
Blue dragonfly (Libellula incesta ) on branch with thorns with soft background


Get a fresh perspective in 5 minutes

The blue dragonfly blog is authentically written to bring ideas and insight to marketing and leadership.

Read this month's post:

"Set marketing metrics that matter to your CEO"

Catch up on previous posts.

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How can I help you?

Are your marketing tactics tied to your business goals? If not, you could be wasting time and money.  Strategy is ideal for those companies that could benefit from refined strategic marketing intent.

As a business, we are often asked to do more with less. Project work is ideal if you are tight on  resources - this could include time, human resource, knowledge or even budget constraints.

There is no end to the data that is available today. Data insights is ideal when you need to get a deeper understanding of the data results and want to tie it to the strategic business and marketing objectives.

Enhance your marketing knowledge and confidence. With decades of business, leadership and marketing experience, you can benefit by having a positive, encouraging coach at your side.

In their words....

I highly recommend Lyanne's (blue dragonfly Marketing Strategies) services for strategic marketing planning. Lyanne helped our team identify priorities while staying aligned with the organization's strategic goals and priorities. Through weekly meetings, she kept us focused and held us accountable, elevated our knowledge and articulated the applicability of each section of the plan. Through her facilitation and guidance, the marketing culture at NCL was strengthened. Not only do we have a solid plan in place to make sure our marketing efforts are tightly aligned, but we also have learned so much in the process.

Working with Lyanne has been a wonderful experience.  


She has thoughtful, clear advice on how to help you reach your marketing goals and overcome challenges you are facing in your organization.  


She has helped reframe my way of thinking and approaching challenges to get results.  


Lyanne’s passion for both marketing and the credit union system shines through in every session and makes working with her easy and relatable. 

In addition to her marketing knowledge and skills, she has the ability to listen and relate to what her audience needs. As a person, she is warm, compassionate, always smiling, and willing to help.

I have been fortunate to work alongside Lyanne for over 5 years. She is a talented individual so full of energy, creativity, and passion. She is an expert at taking an organizations mission, vision and strategy and connecting them to the marketing strategic plan and the tactics to support it. Lyanne’s ability allows her to connect strategy to bold and creative campaigns creating real impact for our members and communities. Lyanne is always listening to the voice of the member, her team members, and what the data is telling her. This enables her to be agile and flexible to ensure plans are timely and relevant. Lyanne is a great leader and has proven that she was as effective remotely as she was in person, a skill few have. I highly recommend Lyanne as a leader, communicator, facilitator, and strategist. Have a conversation, you will see!

Cathy Hicks

Manager of Human Resources and Marketing, National Consulting Limited

Megan Heidt

Manager of Marketing

Unity Credit Union Limited

Trevor Beaton

Chief Innovation and People Officer

Synergy Credit Union

Curious and want to read more about working with Lyanne?
There's nothing like reading what people have to say, in their own words. 

blue dragonfly’s mission is simple; to help businesses and leaders succeed.

This is done by working together to unlock insights, drive transformation, inspire action and achieve goals.

The dragonfly’s flight across water represents an act of going beyond what’s on the surface to see what's deeper.

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