Welcome to blue dragonfly!
We are thrilled that you're here.
A few organizations we've had the privilege to support
Marketing is a lot to carry.
Feeling overwhelmed in your marketing role? You’re not alone.
Remember getting that urgent request at 4:45 on Friday? Or trying to explain strategic marketing to others who see it as just "posters and promotions"? Maybe you've found yourself reinventing something another credit union marketer has already figured out.
I've lived these challenges. After 30+ years in the credit union system, I understand the realities of balancing limited resources, competing priorities and big expectations.
There is support for you.
At blue dragonfly Marketing Strategies, I help credit union marketers strengthen their strategy, make more confident decisions and connect marketing to the goals and priorities of the credit union.
Whether you're a team of one or part of a larger marketing team, you'll find practical frameworks, strategic guidance and a community of peers who understand the work you do.
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~ Lyanne Campbell, Founder
Book a 20-minute strategy call with Lyanne.
No pitch, just practical insights you can use immediately.
Read a curated, insightful blog post. All about marketing and leadership.
Marketing Alone Sucks!
But it gets a lot sweeter when you don't have to figure everything out by yourself (whether you're a team of one or more).
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into the blue is a peer community built specifically for Canadian Credit Union Marketers.
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A professional network that strengthens your thinking, sharpens your decisions, and improves results.
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Because you were never meant to do this alone.
Solutions Designed for Credit Union Marketers
Marketing Strategy Playbook
Move beyond disconnected marketing activities and build a clear strategy that connects your credit union’s goals and priorities to focused marketing initiatives and measurable results.
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"We highly recommend Lyanne to any Credit Union wanting to build a comprehensive Strategic Marketing Plan. She made the process so easy for us and did an extensive amount of research that will help guide us not only this year, but for years to come."
Pamela Marfleet, Marketing Coordinator Churchbridge Credit Union
"I’ve found you, Lyanne, to be very experienced and knowledgeable about what you do, and very willing and passionate about sharing it.
The extra cherry on top for us is you have that deep credit union background which really helps leverage marketing knowledge into our organization."
Ian Heggstrom, General Manager, Turtleford Credit Union
A closer look at the work
Working as a one-person marketing department comes with a unique set of demands and decisions.
This featured case study shares both the strategic foundation behind the work and the lived experience of what changed. It includes a written case study and a 10-minute client interview that show how marketing strategy can bring clarity, confidence, collaboration, and a more manageable day-to-day role.
Kristin Olson, Marketing Officer
Crossroads Credit Union
Marketing Advisory Services
Get personalized guidance from someone who understands your unique credit union challenges.
"Lyanne is a one-of-a-kind mentor! The amount of Credit Union experience, knowledge and passion she has for Marketing is evident. She is always willing to help out when needed and her communication skills are strong and clear. She provides a high level of marketing strategy and guidance in all areas of Marketing, specific to Credit Unions"
Lisa Sich, Marketing Administrator, Raymore Credit Union
About Lyanne Campbell: Your Marketing Partner
Most marketing consultants haven’t spent their career inside the credit union system. I have.
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With more than 30 years of credit union experience, I’ve worked across member service, consumer lending, mortgages, investments, sales, leadership, marketing and strategy. That broader perspective helps me understand the products and services you're marketing, the people delivering them, the business priorities behind them, and the realities marketers face trying to bring it all together.
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Today, through blue dragonfly Marketing Strategies Ltd., I use that experience to help credit union marketers think more strategically, make confident decisions and strengthen the impact of their marketing.
Book a 20-minute strategy call.
No pitch, just practical insights you can use immediately.
blue dragonfly’s mission is simple; to help credit union marketers strengthen their thinking, connect marketing to organizational priorities, and make more confident strategic decisions.
We do that by looking beyond what’s on the surface, asking better questions and working together to turn insight into meaningful action.
The dragonfly’s flight across water represents that same idea: going beyond what’s visible on the surface to understand what lies deeper.