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Consulting

Marketing leaders are faced with and carry the weight of so many focuses.

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Here’s a few, off the top of mind:

  • the demand for marketing return on investment,

  • the pressures to personalize transactions,

  • the need for the marketing to be integrated in all areas of the organization,

  • the need to stay on top of trends,

  • being digitally present,

  • understanding, actioning, and deployment of data analytics,

  • effectively inspire and lead,

  • budgetary/human resource constraints,

  • and let’s not forget, managing time, meetings, phone calls and emails.

 

Whew. That’s a lot.

 

When there are so many competing priorities, it can be so very tough to be proactive, strategic, present, and available for all things and all people.

 

Can you relate?

blue dragonfly Marketing Strategies (aka Lyanne) can help to ease the burden of marketing leadership by being a collaborative partner and back-stage resource who can:

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  • ease the stress and pressures of projects

  • interpret the story in data and align it to organizational goals

  • tie the marketing tactics > to the marketing strategy > to the organization strategy/goals

  • focus the organization on the value marketing provides

  • be a sounding board for plans, tactics, and leadership

  • educate by drawing on professional and personal experience

Strategy
Project & Data

Strategy

Marketing strategy aligns to the business strategy. If you are doing marketing without a direct alignment to the business goals, how do you know it's worth it?

If you are a marketing leader or team who is finding that you do not have enough time or know-how for proactive and strategic marketing planning, this is for you.

Lyanne will develop strategies and tactics which align the business goals and objectives.

Examples of this could include:

  • strategic marketing plan (which can also be used as a marketing guide and aid for succession planning)

  • digital marketing strategy

  • integrated, multi-channel campaign plan and creative brief

  • product launch campaign

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Advisory

In Lyanne's advisory services, she gives clients a choice on the best way to help them gain a richer, broader understanding and knowledge in the field of marketing and leadership while helping them achieve their goals.

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There are 2 approaches you can choose from:


1️⃣  Structured, collaborative approach.

In this, you'll work together to identify key challenges and goals you want to achieve and then, together, create a game plan to achieve it. At each session, you will discuss progress, and you'll gain insight, guidance and support. We will navigate any roadblocks that may be slowing your progress. Plus, you'll have an accountability partner.

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2️⃣ Ad-Hoc, collaborative approach.

This approach is perfect for addressing your most pressing needs in real-time. We'll focus on your burning questions and urgent issues in marketing and leadership . You'll have the freedom to share the topics you'd like to discuss a few days before our meeting. Lyanne will then provide relevant resources to support your learning and understanding of the topic. Together, we'll explore different approaches to tackle these challenges.

 

The key to success in our advisory relationship is your active engagement. When you're open to acting on the insights and strategies we discuss, you'll unlock your greatest potential for success.

Project Work & Data Insights

When you have a full plate, not enough hours in the day, not sure how to even approach a project, plus more projects on the horizon, this is for you (bonus - it'll help you sleep at night).

Lyanne will identify opportunities as observed via data, resources, and information provided by you, in addition to other pertinent data, resources, and information as available.

Lyanne will roll up her sleeves, put on her glasses, and dive in to help you get the job done.

Examples of this could include:

  • introducing a new product or service

  • merging with another business or organization

  • data result interpretation and connection to business goals

  • launching a new location

  • facilitating a research project

  • implementing a new employee program

  • competitive analysis

Let's Connect

Curious and want to learn how Lyanne can help you with your unique challenges?

 

Let’s connect and start a rewarding relationship.

Coach

What people say about
working with Lyanne

I’ve enjoyed working closely with Lyanne and knowing her for over 2 years. Working with Lyanne, I learned how the right Marketing strategies can take an organization to another level. Marketing is so much more than just branding and handling social media. Her leadership and involvement throughout projects have had a very positive impact and were key contributors of success.

Lyanne is full of amazing ideas, an out of box thinker, very passionate and brings along great positive energy in her work. Her ability to connect and communicate with her audience, be it her team, peers or anyone outside the organization is amazing. Her smile is contagious, and her work ethics are strong. I’ve seen her deliver exceptionally well even with stringent timelines. I always tell her that she is amazing, and I would love to work with her again!

Anshu Sharma, Project Manager, Synergy Credit Union

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