CASE STUDIES
Working as a one-person marketing department comes with a unique set of demands and decisions.
This case study shares both the strategic foundation behind the work and the lived experience of what changed.
It includes a written case study and a 10-minute client interview that show how marketing strategy can bring clarity, confidence, collaboration, and a more manageable day-to-day role.
Kristin Olson,
Marketing Officer
Crossroads Credit Union
One Person, One Playbook, Real Results:
Kristin Olson's Marketing Strategy Story
Ian Heggstrom
General Manager
Turtleford Credit Union
Seismic Shift in Marketing Strategy
Marketing at Turtleford Credit Union was ready for a shift. With leadership support and a desire to move beyond basic advertising, the organization sought a clearer, more intentional approach to marketing that aligned with corporate goals and long-term growth.
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This case study shares how Turtleford Credit Union partnered with blue dragonfly Marketing Strategies to build a structured marketing foundation, strengthen internal understanding of marketing’s role, and support both leadership and execution.
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It includes a written case study and a 14 minute client interview with General Manager Ian Heggstrom and Marketing Officer Jessica Scott, offering insight into the challenge, the approach taken, and what changed as a result.
From OK to Outstanding
Prosperity Credit Union, formerly Prairie Centre Credit Union, invested in in-depth market research to better understand its communities, identify opportunities for growth, and inform future strategic direction. The challenge was not access to data, but transforming a large volume of insights into something clear, relevant, and usable for leadership and the board.
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This case study outlines how the organization partnered with blue dragonfly Marketing Strategies to interpret complex research, translate it into a compelling organizational story, and support data-informed strategic decision-making.
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It highlights how marketing played a meaningful role in shaping executive and board-level conversations during an important period of organizational planning.
Beverly Brooks,
Manager of Marketing
Prosperity Credit Union, (formerly Prairie Centre Credit Union)