CASE STUDIES
Working as a one-person marketing department comes with a unique set of demands and decisions.
This case study shares both the strategic foundation behind the work and the lived experience of what changed.
It includes a written case study and a 10-minute client interview that show how marketing strategy can bring clarity, confidence, collaboration, and a more manageable day-to-day role.
Kristin Olson,
Marketing Officer
Crossroads Credit Union
One Person, One Playbook, Real Results:
Kristin Olson's Marketing Strategy Story
Ian Heggstrom
General Manager
Turtleford Credit Union
Seismic Shift in Marketing Strategy
Marketing at Turtleford Credit Union was ready for a shift. With leadership support and a desire to move beyond basic advertising, the organization sought a clearer, more intentional approach to marketing that aligned with corporate goals and long-term growth.
This case study shares how Turtleford Credit Union partnered with blue dragonfly Marketing Strategies to build a structured marketing foundation, strengthen internal understanding of marketing’s role, and support both leadership and execution.
It includes a written case study and a 14 minute client interview with General Manager Ian Heggstrom and Marketing Officer Jessica Scott, offering insight into the challenge, the approach taken, and what changed as a result.
From OK to Outstanding
Prosperity Credit Union, formerly Prairie Centre Credit Union, invested in in-depth market research to better understand its communities, identify opportunities for growth, and inform future strategic direction. The challenge was not access to data, but transforming a large volume of insights into something clear, relevant, and usable for leadership and the board.
This case study outlines how the organization partnered with blue dragonfly Marketing Strategies to interpret complex research, translate it into a compelling organizational story, and support data-informed strategic decision-making.
It highlights how marketing played a meaningful role in shaping executive and board-level conversations during an important period of organizational planning.
Beverly Brooks,
Manager of Marketing
Prosperity Credit Union, (formerly Prairie Centre Credit Union)