planning | Blue Dragonfly

Welcome, I’m so glad you’re here!

This is where I share what I've learned, what I'm noticing, and what I'm still thinking about after more than 30 years in the credit union system.

You'll find thoughts on marketing strategy, marketing leadership, credit union marketing, research, AI, professional growth, and the realities of doing this work every day.

Sometimes I'll share a lesson from my own experience. Sometimes I'll question the way we've always done things. And every once in a while, you'll get a glimpse of life outside of work too.

If something here helps you think differently, ask a better question, or approach your work with a little more clarity, then it has done its job.

I'm Lyanne, welcome to my blog.

The thoughts and perspectives shared here are my own and do not necessarily reflect those of past or current clients, partners or organizations I've worked with.

Why Leaders Don’t Get the Marketing Results They Want

Marketing works best when leaders treat it as a growth system, not a cost. When credit unions go quiet because business is steady, they risk weakening future referrals, visibility, loan growth, and member growth. Consistent, goal-tied marketing helps protect trust before results begin to slow.

Marketing Leadership

5 min read

hands holding light bulb and question mark

Why research beats guesswork every time

Strong marketing starts with strong information. Research helps reduce risk, challenge assumptions, and uncover opportunities that might otherwise be missed. Whether you're building a strategy, launching a campaign, or evaluating a new idea, research provides the insight needed to make more confident, informed decisions. Learn why research beats guesswork every time.

Value of Marketing

4 min read

7-step Campaign Evaluation

As marketers we can get caught up in releasing a campaign, and overlook the importance of a well-executed evaluation. Let's fix that.

Marketing Leadership

4 min read