News and Media
October 15, 2025
into the blue: Strengthening Marketing Connection Across Canada’s Credit Unions
In May 2025, blue dragonfly Marketing Strategies Ltd. launched into the blue — a community created specifically for Canadian credit union marketers.
Born from the need for connection, collaboration, and real-world support, into the blue brings marketers together each month to share ideas, gain new perspectives, and strengthen the impact of marketing within the Canadian credit union system.
The community continues to grow, with members representing credit unions of all sizes across Canada. On November 5, into the blue will host Nancy Harhut, author of the multi-award-winning Using Behavioral Science in Marketing, for an exclusive fireside chat.
You can read the full press release below to learn more about the community, its purpose, and the growing momentum among credit union marketers nationwide.