In the world of marketing, you’re not just running campaigns—you’re orchestrating a complex web of partnerships, internal teams, and decision-makers.
But what happens when those stakeholders aren’t aligned?
Projects stall. Messages get diluted. Sales teams struggle to close deals because marketing and strategy aren’t on the same page.
This misalignment doesn’t just slow you down—it costs you revenue, efficiency, and credibility.
Struggling with stakeholder alignment in your organization? Connect with Lyanne to discover how strategic collaboration can drive stronger results.
The Hidden Problem: Stakeholder Misalignment
You’ve seen it before. A big campaign is set to launch, but:
Sales and marketing have conflicting priorities.
Leadership expects one thing, but the execution team delivers another.
Key partners don’t fully understand the strategy—or weren’t looped in early enough.
At first, it seems like a minor inconvenience. But left unchecked, these disconnects compound, leading to wasted time, frustrated teams, and underwhelming results.
Why This Problem Is More Dangerous Than You Think
Missed Revenue Opportunities – A disjointed marketing and sales effort means potential customers slip through the cracks.
Inefficiency & Wasted Resources – When teams work in silos, projects take longer, cost more, and deliver less impact.
Customer Confusion & Lost Trust – If the message isn’t consistent across touchpoints, customers hesitate—resulting in lower conversions.
Ignoring stakeholder engagement doesn’t just cause minor hiccups—it quietly erodes your business from the inside out.
The Solution: A Proactive Approach to Stakeholder Engagement
When you engage stakeholders early and strategically, everything changes. Here’s how to turn misalignment into momentum:
Clarify Roles & Expectations – Get buy-in from the start to ensure all teams share the same vision.
Create a Unified Marketing & Sales Message – Consistency in communication boosts conversions and strengthens brand trust.
Foster Collaboration – Proactively involve stakeholders to avoid roadblocks and drive better business outcomes.
Real-World Example: How Early Marketing Involvement Transformed an Annual Event
Each year, a wealth management team I was working with hosted a key event, and marketing’s role was typically focused on logistics—designing invitations and ensuring event details were communicated.
But after engaging with the team earlier in the process, marketing was able to bring valuable audience insights into the planning. By having deeper conversations about the event’s goals, the team crafted a more strategic approach that led to greater impact and stronger results.
By engaging early and aligning stakeholders:
Marketing shaped the event strategy instead of being an afterthought.
A clear, targeted message was developed to resonate with the audience.
The event led to more engagement, stronger relationships, and real business growth.
How to Get Started Today
Don’t wait for misalignment to derail your next campaign. Here’s what to do right now:
Audit Your Stakeholder Engagement – Identify where breakdowns are happening.
Align Messaging Across Teams – Make sure sales (member/customer facing teams), marketing, and leadership are on the same page.
Create a Communication Framework – Set up regular check-ins to keep stakeholders informed and engaged.
The bottom line? When stakeholders move in sync, your marketing efforts don’t just work—they win.
Now, take action. Where do you see misalignment in your business today? Start fixing it, and watch your results take off.
Keep on being amazing,
Lyanne
Marketing shouldn’t feel like guesswork.
If you’re tired of wasting time on marketing tactics that don’t move the needle, you’re in the right place. My goal is to help you create a clear, strategic marketing plan that actually works—so you can stop spinning your wheels and start seeing results.
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🚀 Need hands-on help? As a nationally recognized marketing strategist and Chartered Marketer, I’ve helped businesses transform their marketing from a cost center to a revenue driver. Whether you’re looking for marketing guidance, a mastermind group, or a speaker, I’d love to connect. Let’s make your marketing work smarter, not harder.
To your success,
Lyanne
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