The power of emotion is intense. Capturing it in seconds is something that always gives me pause while I give a silent nod to the creators of that piece.
To give you inspiration this day, here are some examples that can fire your creative juices. Maybe this will hit just the right note to spark your next initiative.
“What’s Strong with me”. Fitbit knocked it out of the park with this one. This 30-second commercial gets you with one line, only 4 words, and speaks volumes. What's Strong with Me? | Fitbit - YouTube
“Some Choices Matter”. In a little over 3 minutes, this Credit Union commercial connects to the difference that the choice of where you bank makes a difference. In our world that has been so massively impacted by the pandemic, this video made in 2015 is more relevant today than ever before. Some Choices Matter - YouTube
“Maddie”. In this 1:13 second video, the vehicle isn’t mentioned until the end. It’s about the deep love of a pet and a lifetime of key milestones along the way. Just like your best friend, the concept ties to how a vehicle is with you along your life’s journey. 2014 Chevy Commercial - Maddie - YouTube
These examples show that when you are bringing your message out to the world, and you connect to the heart, you can put your viewer right there. They can see themselves in your experience.
As a storyteller of your brand, it’s important to really understand who your audience is. What makes them tick? What are they passionate about? Where do they play? How do they spend their time? What are their triggers?
Bringing these questions in, tying to the benefits of your product or service, and then putting the viewer right there with you can launch you and your initiative to the next level.
Want one more? I enjoy following “Brilliant Ads”. If you are looking for innovative ideas from around the world, this is a great one to follow on LinkedIn. Brilliant Ads: Posts | LinkedIn
Sending you loads luck for your next awesome initiative!
Keep on being amazing,
Whether you are interested in learning more about how blue dragonfly can help your business, are interested in joining or learning more about Mastermind groups, would like to chat about a speaking engagement, or just want to meet with me, this is a great way to get started. https://www.bluedragonflystrategies.ca/contact
Cheers to the beginning of a great relationship.